We Now Know What Amazon Has in Store for Black Friday and Cyber Monday 2026
Here's what to expect for Black Friday and Cyber Monday.
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Gone are the days when holiday sales had a firm beginning and end. These days, if you're not scouring the internet weeks before the actual date of the event, you will miss out on deals. Black Friday is no exception. Amazon released its official Black Friday and Cyber Monday plans for its sale, but there's plenty that's discounted already, many reaching or matching their lowest price ever—we know, because we use tools to verify and track their deals.
When will Amazon's Black Friday sale officially start?
Amazon is treating Black Friday and Cyber Monday like one long sale. The official sale kicks off at 12:01 a.m. PST on Nov. 19 and runs through Nov. 30.
Do you need to be a Prime Member to shop during the Cyber Monday sales?
Yes, you will need to be a Prime Member to shop the exclusive sales during Black Friday and Cyber Monday. Prime membership starts at $14.99 per month. While only you can decide if buying a yearly Prime membership is worth it for you, remember you can always sign up and then cancel your Prime membership once the sale is over: Amazon offers a free 30-day trial, so you can shop during both Black Friday and Cyber Monday before canceling without being charged. Here's how to sign up for a Prime account and all of the benefits that come with it.
What kind of deals can you expect during the 2026 Black Friday and Cyber Monday sales?
This year, Amazon says you can expect "millions" of deals across categories like electronics, beauty, fashion, toys, home, and more from brands like Medicube, Le Creuset, HP, Google, and Stanley. There will also be limited-time deals of up to 60% off that will drop at midnight and 8 a.m. PST on both Black Friday and Cyber Monday. Here are some other deals Amazon says you can expect:
Amazon devices
Save up to 35% on new Amazon devices:
Amazon Kids Tablet 8 and the 11
Plus, save up to 45% on:
Amazon Ember 55” Mini-LED Series with Fire TV
Kindle Colorsoft (2024)
Electronics
Save up to $600 on select TVs from Sony and Hisense
Save up to 50% on select headphones and speakers from Beats, JBL, Marshall, and Sonos
Save up to 30% on select laptops and gaming PCs from ASUS, ACER, Alienware, Lenovo, and HP
Beauty
Save up to 40% on select beauty from Medicube and Color Wow
Save up to 40% on select beauty from Anua and Redken
Save up to 30% on skincare and body care favorites from OLAY, First Aid Beauty, Native, Mario Badescu, and Cremo
Save up to 30% on makeup from Revolution Beauty London, KIKO Milano and Maybelline
Save up to $90 on select beauty tools and devices from ghd and Braun
Fashion
Save up to 50% on select apparel and shoes from Calvin Klein, Skechers, and Guess
Save up to 30% on select styles from Under Armour and Fossil
Save up to 30% on cozy outerwear and pajamas from Amazon Essentials
Toys
Save up to 50% on select arts and crafts from Crayola and Melissa & Doug
Save up to 45% on select toys from NERF, Play-Doh, MAGNA-TILES, and Mattel
Save up to 30% on select toys from Barbie and Hot Wheels, plus select games from Ravensburger
Home and kitchen
Save up to 45% on select holiday chocolate and candy from Hershey’s Kisses, Lindt, Ferrero Rocher, and Chupa Chups
Save up to 40% on select Ninja appliances, including the Ninja EverSear, Ninja CREAMi, Ninja SLUSHi, and Ninja FOODi
Save up to 40% on select cookware from Our Place and Farberware
Save up to 40% on select candles from Yankee Candle
Save up to 40% on select bath and laundry essentials from Lands’ End and Madison Park
Save up to 45% on select coffee makers from Keurig
Save up to 40% on select floor-care items from iRobot and Bissell
Save up to 30% on select entertaining and dining essentials from Yeti and Solo Stove
Save up to 30% on select bedding from Ugg and Laura Ashley
Save up to 25% on select bakeware from Pyrex, OXO, King Arthur, and All-Clad
Save more than $200 on select espresso machines from Breville
Save up to $80 on select air purifiers from Levoit
Seasonal decor
Save up to $500 on select artificial Christmas trees from Balsam Hill and Fraser Hill Farm
Save up to 35% on select curtains and home textiles from Lush Decor
Save up to 35% on select ornaments and holiday tabletop from Lenox
Save up to 30% on select holiday cards, gift wrap, and ornaments from Hallmark
Some of the best early Black Friday deals
As stated already, just because the sale hasn't officially started, that doesn't mean you can't find great deals. You can follow all of our Black Friday coverage here. Here are some of the best deals we've found so far:
What other retailers are doing Black Friday sales?
The other major retailers doing sales are Best Buy, Target, and Walmart. Currently, Best Buy is offering one of the largest Cyber Week sales, with new deals available every Friday. Target has some week-long deals and a Deal of the Day. Nowadays, both large retailers and small businesses compete for Cyber Monday shoppers, so you can expect practically every store to run sales through Monday, Nov. 30, 2026.
Some tips for a successful Black Friday with Amazon
If this will be your first Black Friday shopping at Amazon, there are some basic things you need to know about Amazon sales:
You can share your Prime membership with family members even if they don't live with you.
You can set price alerts for products you want and your Alexa devices can notify you when they go on sale.
There are usually some invite-only deals that you can sign up for.
There are tools you can use to see if the deal you're looking at is worthwhile or not.
But if you only take one bit of advice for shopping on Amazon, let it be this one: Don't buy anything you weren't going to buy anyway. A good way to make sure you do this is by making a list of the products you do want, and only having eyes for those.
Are Black Friday deals better than Cyber Monday?
Black Friday used to be bigger for major retailers and more expensive tech and appliances, while Cyber Monday was for cheaper tech and gave smaller businesses a chance to compete online. Nowadays, though, the distinction is almost meaningless. Every major retailer will offer sales on both days, and the smart move is to know what you want, use price trackers or refer to guides like our live blog that use price trackers for you, and don’t stress over finding the perfect timing.
Amazon Black Friday FAQs
Does Amazon have Black Friday deals?
Yes, Amazon has Black Friday sales, but prices aren’t always what they seem. Use a price tracker to make sure you’re getting the best deal, or refer to guides like our live blog that use price trackers for you. And if you have an Amazon Prime membership, make the most of it.
What stores have the best sales on Black Friday?
Nowadays, both large retailers and small businesses compete for Black Friday shoppers, so you can expect practically every store to run sales through Monday, Nov. 30, 2026. The “best” sales depend on your needs, but in general, the biggest discounts tend to come from larger retailers who can afford lower prices: Think places like Amazon, Walmart, Target, Best Buy, and Home Depot. You can find all the best sales from major retailers on our Black Friday coverage.
Are Black Friday deals worth it?
In short, yes, Black Friday still offers discounts that you're less likely to see throughout the rest of the year. If there’s something you want to buy, or you’re shopping for gifts, it’s a good time to look for discounts on what you need, especially tech sales, home improvement supplies, and fitness tech.
